With more than 70-million views so far, Invisible Children's astoundingly successful viral media campaign has certainly achieved its stated aim of reaching a mass audience. Social media sites have been filled with the pious lamentations of acolytes, convinced they are saving poor kids in Africa by purchasing an “Action Kit” for $30, but the voice of Ugandans and appeals to the reality of Uganda today has been sorely neglected. By KHADIJA PATEL.